Lonely's new flag ship store & an exclusive range of covetable jewels

The Lonely brand, with their selection of vintage-inspired lingerie, everyday wear and now swimwear, has reached yet another milestone, opening a flag ship store in Ponsonby. The space is designed by Rufus Knight, and is every bit as luxurious and pared back as the garments themselves, with sparkling water on tap, marble accents, wooden parquet flooring and most importantly, fitting rooms that don't feel cramped in the slightest.

We were also excited to note the exclusive selection of Anna Sheffield jewels on display. Hailing from New York, the unique diamond rings are the first we've seen on New Zealand shores, boasting modern designs that use traditional stones in a more exotic and irreverent way than if a bride-to-be were to settle for the single-stone solitaire.

At last, a special place to fully immerse oneself in all things Lonely. This is a must-visit destination for those easily charmed by all things delicate and beautiful.

Image credit: Simon Wilson
Address: Shop 7, Lot 3, 130 Ponsonby Rd (corner of Mackelvie St and Ponsonby Rd)